Title: Acquisio Turing Machine Learning Performance Report
Type: Demand Generation Campaign
Format: eBook
Campaign Description
This was the first data-driven report branding the AI and machine learning algorithms and technology created by Acquisio and was a fundamental part of the Acquisio Turing product launch. Acquisio’s paid media platform is the first application of advanced machine learning technology to optimize and scale local marketing.
Project Links
www.acquisio.com/resources/ebook/acquisio-turing-machine-learning-performance-report
www.acquisio.com/blog/innovation/introducing-acquisio-turing/
www.acquisio.com/blog/agency/30-000-accounts-taught-us-machine-learning-and-ppc/
www.acquisio.com/blog/innovation/machine-learning-small-business-acquisio/
www.acquisio.com/blog/innovation/bye-bye-bidding-making-machine-learning-work-cpa-targets/
Goals of These Projects
To generate new leads for the sales team
To position Acquisio as a thought leader in AI and machine learning within the marketing space
To support the launch of Acquisio’s machine learning product known as Acquisio Turing
Results
The combined efforts of these campaigns generated thousands of leads during a critical period of growth for the company. Our nimble marketing team successfully established Acquisio as a leader in AI and machine learning, attracting coverage from key media outlets such as the following:
MarTech Today: Report: The future of paid-search marketing is machine learning and AI
Venture Beat: How to get started with AI integration in a growing business
Inc: 5 Ways You Can Leverage New Technology To Stay Ahead of the Competition
Entrepreneur: 4 Essential Business Relationships That Artificial Intelligence Is Better at Than You Are
With so much momentum around our campaigns we were invited to co-host multiple webinars with the most well-known US PPC Agency and creators of PPC Hero, Hanapin Marketing (now Brainlabs Digital):
https://www.slideshare.net/hanapinmarketing/the-ppc-battle-human-vs-machine
https://www.slideshare.net/hanapinmarketing/how-ai-machine-learning-will-impact-paid-advertising
One of the biggest personal achievements during this campaign was an email from Alan Turing’s actual descendants. The momentum around these joint-campaigns led to the eventual sale of Acquisio to Web.com as reported here in Search Engine Land:
Search Engine Land: Web.com buys Acquisio for machine learning, PPC management capabilities
